Site Analytics

Site Analytics has been enhanced with a refreshed interface and more powerful reporting, giving you deeper insight into employee engagement across your intranet. With improved visibility into the content employees are viewing and searching for, you can make more informed decisions about your content strategy and create a more relevant, engaging employee experience.

This guide provides an overview of each section of the reporting dashboard, helping you understand the data available and how to interpret key metrics and trends.

Looking for something specific?

Before you begin

• You must have the Site Report Viewers security role, which can be set in the permission settings for the top-business level
   

A breakdown of the Reporting Dashboard

Navigation

Navigate through the Dashboard by using the intuitive menu on the left-hand side. It’s split into four categories; content, user activity, engagement features and areas, followed by search and videos.

To view your earliest view date and when the reporting dashboard was last updated, go to the bottom of the menu. Just above this you will also find your AI Disclaimer.

Summary page

The reporting will open by default on the Summary page, providing an overview of insights, such as the total views in the past 30 days, your user engagement percentages (weekly, fortnightly, monthly, and quarterly), the most popular time of the day, and content creation stats.

Next to each reporting card, click on the M, Q, Y to toggle between monthly, quarterly and yearly views.

Content Overview

The Content Overview page provides a quick view of created content, allowing you to filter by date, content name, content type, and the publish area (Area Filter).

Where the content is listed in the table, scroll to the right of the screen to view more information; author, creation date, parent area, and total views.

If Smart Delivery is enabled in your intranet to help deliver messaging to an intended audience, you can now view how successful your organic reach is, and insights on promoted reach, should reach, and must reach. Scroll to the far right to view this information.

• Organic reach - The total number of users who had permission to view the content and have viewed it
• Should Reach - The total number of users included in a Should See promotion who have viewed the content
• Must Reach - The total number of users included in a Must See promotion who have viewed the content

• Promoted reach - The combined total number of users who have viewed the content through either a Should See or Must See promotion.

   

If there is no reach data, this can be for two reasons:

• Reach data is updated daily. If it created after the last reach update, there will be no data to show.
• Reach statistics are only updated for the first 90 days after a piece of content is created. After 90 days, the existing reach data will still be visible, but it will no longer update, even if a new version of the content is published. Tip: For expired content, we recommend duplicating it rather than editing and re-publishing to ensure future reach data is collected.

To view the individual analytics for a content item, click on the paper link icon to open in another page.

Content Created

The Content Created page allows you to search for all content being created in your intranet, with the ability to filter by the date range, content name, and content type.

Each content type is colour-coded for easy browsing and distributed in the bar chart for the previous months. By default, it will show the number of content items, however this can be toggled to percentage at any time.

On the right side of the page, you can see the top five content contributors and their relative contribution percentages. 

At the bottom of the page, you’ll find a table overview of the created content, dependent on the filtered date range. Each content item has a clickable link to navigate to the content, and has its own colour-coded content type chip for easy viewing.

If you would like to re-order the content by the content name, author, type, creation/updated date, or the parent area, simply click on the light blue header tab where the arrows appears.

Content Views

This section provides a deeper look at the data, showing the total number of content views each month alongside the number of unique viewers.

• Total Views - The total number of times the content has been viewed across all users, including multiple views by the same user
• Unique Views - The total number of distinct users who have viewed the content, regardless of how many times each user viewed it

Each month has a breakdown of views on desktop, mobile app, smart phone, and tablet. Hovering over the bar chart provides you with a closer view of the device breakdown.

• Smartphone - The number of content views via a browser on a mobile device
• Tablet - The number of content views via a browser on a tablet device
• Mobile app - The number of content views on the mobile app on both smartphone and tablet

Note: Device type tracking was fully implemented in June 2026. As a result, May 2026 contains only partial data.

Change the dashboard view through filtering by date range, content name, content type, in addition to the device type.

The bottom of the page displays a table of all content published within the filtered fields, and includes a breakdown of the total views and unique views at the end. Re-order the table columns by clicking on the light blue header where the arrows appear.

User Activity

Find out if employees are logging their accounts, starting with the All Time Login Rate on the far-right. This shows the percentage of users who have ever logged in.
 

To discover who hasn’t logged in, filter by the user’s name, job titles, and if they have logged in before:

• True - user who has logged in previously
• False - user who has not logged in previously

The first table provides a breakdown of login percentages by area, including office. This offers quick insight into factors that may be affecting adoption and help you to push engagement with employees from specific business areas.

The bottom table is a list of all active users in the intranet; including if they have logged in (true or false) and the date of their last login. Filter by the user area on the left-hand side by ticking the area box.

Popular times

Ever wondered when is the best time to share a company update? This section provides a breakdown of total views and unique views over a 7-day, 24-hour period.

The heatmap highlights the most popular times of the day, with the darker the colour indicating a higher total of views. Use the filter to narrow down results and hover/click the heatmap for a closer look.

Timeline

View timeline activity across the different areas of your intranet, including comments, posts and likes displayed in a graph. The table also tracks the number of unique posters and the average number of posts per user.

Use the search filters at the top of the page to narrow down the results, and use the selections on the left-side to toggle between comments, posts, and likes - or deselect all.

Hubs

Similar to the Timeline section, Hubs shows a breakdown of Hub Activity via the Timeline, looking at the views, comments, likes, and posts. Use the date and name filters to narrow searches and use the selections on the left-side for a closer view of the different types of engagement.

The table at the bottom of the page lists all Hubs in the intranet and their engagement within the selected date range.

Areas

Focusing on the Areas created in the intranet, this section shows the number of total views, unique views, and the content created in each area (Business, Office, Folder, Team, Project). Scroll through the table to view, or use the bar chart for a quick month on month view of total views and unique views.

Homepages

Find out which homepages are most popular and see a breakdown of total views and unique views. Re-order the table by clicking on the table header where the arrows appear, helping you to identify the homepages with the lowest and highest views.
 

Search usage

Explore the total number of searches made, the average searches per user, the popular search times, and the overall success rate of a search term. The searches are split between standard Site Search, and where enabled, Aria Search.

Hover over or click the heatmap for a detailed view of search activity throughout the day. Darker colours indicate higher search volumes during that hour.

Use the filter along the top to change the view by date, search term, and office or department.

Search insights

This section goes hand in hand with the Search Usage, providing top search terms and AI-driven insights. Gain an understanding of what your employees are searching for in Site Search and Aria Search, and the searches being made that are bringing back no results. This can help you to tailor the intranet more to your employee-base and identify where the information gaps may be.

On the word maps, hover over the words to view the total number of searches within the set date range.

Toggle between Site Search and Aria Search for the top searches and failed searches.

On the left of the page, there’s an AI-generated summary of trends across your intranet, updated daily.

Videos

View all videos uploaded within the set date range, including the total plays, unique plays and duration. 

Each video comes with a handy heatmap to understand the parts of the video that employees are watching. The higher the lines on the heatmap, the more users have engaged with the part of the video content. To understand the heatmap, you may find there is a decline throughout the video due to where users are exiting the content.

Videos and Moments are colour-coded for easy viewing, and clicking on the content displays a list of users who have viewed it.