Smart Delivery can seem more complicated than it really is. Put simply, it creates a personalised news feed for each user, using an algorithm to decide what content appears.
Think of it like your social media feed. You might not always know why a particular post appears, but the platform uses what it knows about you to show you content it thinks you’ll find interesting.
Promoting content as a ‘Should Read’ or ‘Must Read’ is a bit like placing an ad in that feed. It helps give specific content extra visibility, rather than leaving everything up to the algorithm.